POLITICAL DESIGN & ADVERTISING

Bruce Rauner

For the 2014 Bruce Rauner for Governor of Illinois campaign, we created a digital media platform which enabled the collection and usage of actionable data for micro targeting voters throughout Illinois. To support these efforts, we were also involved with virtually every aspect of the creative strategy, from website design and development, banner ads, printed promotional materials, billboards and PR booklets.

Client / 

Target Interactive

 

Role / 

Art Direction

Design Layout

Production

 

Year / 

2015

SOLUTION

To promote the election of Republican candidate Bruce Rauner, an outsider with no political experience, for 42nd Governor of the State of Illinois, we implemented a robust, multi faceted digital campaign over the course of 20 months preceding the 2014 Illinois General election. Our high impact, digital campaigns focused on strategies including acquisition, persuasion and GOTV (Get Out The Vote) through a variety of mediums. These included; Social Media, Search Engine Marketing (SEM), Digital Advertising, Digital Video, Print and Email Marketing.

OUTCOME

Elected the first Republican Governor of Illinois in 12 years.

Award Winning Design

At the Annual Pollie Awards and Conference in New Orleans, we won six awards—two gold, two silver, and two bronze.

We’re honored to have received this distinction from our peers, and thankful to have been given the chance to work with all our outstanding clients.

THE TAKEAWAY

Our belief is that good design solutions focus on the “truths” at the core of the problem. We identify the problem’s most basic, core elements and consider how those elements influence the design solution. It's more than rendering pixels on a screen. We develop thorough and thoughtful solutions unique to the project as opposed to implementing a "one size fits all" solution or a solution used used on another project.

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