EXHIBIT DESIGN
Callaway Golf
California manufacturer of high quality golf gear and apparel introduced their new high-performance Rule-35 golf balls to the sporting community at the PGA trade show. The product was to be marketed to the performance golf community.
Client /
Callaway Golf
Role /
Art Direction
Design Layout
Production Management
SOLUTION
Design features "full circle" booth design to incorporate the brand message of high performance to all levels of golf enthusiasts from pro to hobby. High-end metal and wood finishes speak to the brands luxury feel. Large full color backlit graphics showcase the product in use, along with large backlit golfballs and full walls of the packaging.
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OUTCOME
Callaway golf was a hit at the show garnering a lot of buzz and excitement over their new product. Sales leads outpaced previous shows, positioning Callaway as a player in the golf ball marketplace.
THE TAKEAWAY
In the hyper-competitive sporting goods market, resonating with your intended audience can be very difficult. On a crowded trade show floor, capturing your customer's attention is paramount. Impactful, engaging graphics are key to getting your product or brand noticed. Advertising is a useful and potent vehicle which includes creativity, imagination, ideas and innovation to promote new products and remind people about the changes made to the old.