PUBLISHING DESIGN
A Million Steps
Turning a life-changing personal journey into a business opportunity and beyond. Kurt Koontz wanted to capture the life-changing experience of his adventure on the Camino through images and words, and share his thoughts about the journey.
SOLUTION
3DC created an impactful cover design which speaks to the transformative effect that Kurt experienced on his journey. The interior layout includes maps and photos to help paint a more vivid picture in the reader's mind. To reach the largest audience possible, we created an ebook version for distribution on iTunes, Amazon and Nook and other ereaders and distributed print copies through CreateSpace. Additional print material to support the book tour included event posters, tickets and PR releases.
OUTCOME
Kurt's book has received great praise, and has been featured on many radio shows and webcasts. Kurt is currently touring the US giving talks to promote his book, and sales have been steadily increasing as a result of our efforts..
Client /
Kurt Koontz
Role /
Art Direction
Design Layout
Digital ePub
Year /
2016
THE TAKEAWAY
A book cover is not merely decoration, it is an important business decision. A well-designed cover and jacket is the first assurance the reader has that the book is high quality and worth purchasing. The cover has the power to either scare away a customer or lure them in. Bad covers, with pixelated images, watermarks, badly formatted or aligned text, and so forth, suggest to the reader that the interior of the book will be equally sloppy. 3 Dog Creative's award winning designers will ensure your book is professional, and has high visibility amongst readers.